About

Founded in 2019 as an evolution of leading Dutch lifestyle and fashion PR agency Iconic Studios, Iconic Culture is the powerhouse partnership of two established PR professionals, Claire Slootheer and Sayori van Leeuwen. Having already worked successfully on various high-level projects together, and with over 20 years combined experience working major PR campaigns between them, Claire and Sayori joined forces to establish what is now growing to become a full-service publicity agency in the music industry both for the local (Dutch) and international market.

Headquartered in Amsterdam and staffed by a well-curated mix of youth and experience, Iconic Music is driven by clear passion for every client we represent. By collaborating with Iconic Studios, we are able to link artists, music and events to media, influencers and brands, giving them visibility in the Netherlands, across Europe, and further afield into the Americas and Asia.

As our roster continues to grow, we look forward to welcoming more talented creators to the Iconic Culture family and sharing their incredible work with the rest of the world.

Claire & Sayori