‘Six music festivals making a positive impact in 2022.’
Culture PR
DGTL
International & national PR
Influencer outreach
Copyrighting
On site press management
Media interviews
Event promotion
Cirque du Soleil
National & local PR
Influencer outreach
Copyrighting
On site press management
Event promotion
Gashouder Concerten
National & local PR
Lifestyle PR
Copyrighting
On site press management
Event promotion
Buma Music in Media
National & local PR
Copyrighting
On site press management
Media interviews
Event promotion
La Nostra Gigi
Lifestyle PR
Lifestyle influencer outreach
Copyrighting
On site press management
Event promotion
Pleinvrees
Lifestyle PR
Lifestyle influencer outreach
Copyrighting
Event promotion
The Chupitos Club
Lifestyle PR
Lifestyle influencer outreach
Copyrighting
On site press management
Event promotion
By the Creek
Lifestyle PR
Lifestyle influencer outreach
Copyrighting
Event promotion
Amsterdam Open Air
Lifestyle PR
Lifestyle influencer outreach
Copyrighting
Event promotion
Vunzige Deuntjes Festival
Lifestyle PR
Lifestyle influencer outreach
Copyrighting
Event promotion
Worked with
De Kastanjehof
National & local PR
Lifestyle PR
Lifestyle influencer outreach
Copyrighting
Cinema in Concert
National and local PR
Copyrighting
Event promotion
Aan de Koot
Lifestyle PR
Lifestyle influencer outreach
Event promotion
Unmute Us
National & local PR
Copyrighting
On site press management
Event promotion
& more
DGTL
With music, art and sustainability as its core pillars, DGTL’s portfolio of international events have taken their own place in the global festival landscape. The world’s first fully circular electronic musical festival, now a decade into its journey, its reach has extended far beyond its home base in Amsterdam, with major editions in Sāo Paulo, Barcelona, Madrid, Santiago, Tel Aviv, Bangalore (India) and more.
Highlights from our most recent campaign include features in key music media like DJ Mag, Trax, Faze, Magnetic Magazine, Mixmag, and 3voor12, artist and community interviews in cultural magazines like Kaltblut, Crack Magazine, Numèro and radio placements on BBC Radio 1’s Essential Mix, WDR1, 3FM, investigative articles on Forbes, TV specials on BBC Travel and led to the festival being highlighted as the #1 festival making a positive impact by National Geographic in 2022.
‘The festival’s 2022 edition officially marked that milestone goal with a momentous breakthrough over Easter weekend, sealing it as an entirely sustainable festival through and through.’
‘DGTL is making a significant impact on the global festival landscape, being mindful of the environmental and social influence, and working with enthusiastic partners to spread a message.’
Cirque du Soleil
Globally renowned for its dazzling shows, Cirque Du Soleil’s TOTEM featured a cast of 48 acrobats, musicians and singers hailing from 18 separate countries. The show has been performed in more than 50 cities worldwide to over 5 million audience members.
In 2019 TOTEM opened its doors to Dutch audiences at the brand new Cirque location Malieveld Park in The Hague.
Iconic Music was brought on board to deliver and execute the PR and influencer campaign for the Dutch market, promoting the return of TOTEM to the Netherlands and emphasising its first ever run in The Hague. Our campaign culminated in a red carpet premiere that featured celebrities, influencers and other special guests, their appearances captured by national media, their own audiences brought on board through the powerful reach of their collective social media.
Over the course of 78 shows during a five week run, TOTEM brought a maximum capacity sell-out audience of 200,000 visitors through the doors of Malieveld Park.
Aan de Koot
Channelling the sultry heat and easy glamour of the French Riviera’s Cote D’Azur comes brand new beach club pop-up Aan De Koot. Located on the front of sunny coastal hotspot Scheveningen, Aan De Koot has quickly established itself as the place to be for South Holland’s in-crowd. Tempting diners with French bistro-style dishes and ice cold beers, Aan De Koot’s premise is one of the highest quality with stripped back, confident simplicity. A laidback hangout in the daytime, at night the venue’s live stage transforms Aan De Koot into a sizzling dance floor setting, as effortlessly cool as its clientele.
Iconic Music worked with the Aan De Koot team in the run-up to the venue’s grand opening, handling all PR and coordinating both influencer and media strategic campaigns around tasting and live events. The coverage secured the highlights of the Aan De Koot experience, creating a buzz around the venue. The current pop-up is confirmed to evolve into a more permanent location from 2023.
‘In addition to dancing until you drop down in the sand, you can eat, drink, and relax here. The cuisine is a loving nod to the French bistro. Bon appétit.’
‘Here you can enjoy the beach feeling, while you dare to set foot on the dance floor and enjoy delicious food. And yes, this is even possible when it is snowing outside.’
‘Dishes like at a French bistro and a pop-up stage for various beach parties – at Aan De Koot in Scheveningen, they know how to spice up a beach day even more.’
